The nutritional italian choice

In 2013 Barilla decided to export the Mediterranean Diet and its values overseas by opening the first Barilla Restaurant in NY. It was a huge success, and the food company expanded the venture, first opening of two more venues in New York and then creating a franchisee framework replicating restaurant’s format all over the world starting in Dubai, UAE.

Through communication that is smart and digitally oriented, Barilla Restaurants act as ambassadors of “Italian friendliness” while promoting a sustainable food model where typical traditions are married with innovation and technology.

Barilla’s international project started in Parma through the construction of a digital ecosystem based on a very clear brand strategy. Website, social media, and digital PR are managed and designed with a scalable framework that can be adapted and replicated in all countries. Italy supervises the brand’s global strategy and guarantees consistency throughout the different local channels.