Italian Trade Agency in the UAE

ITA - or Italian Trade Agency, is a government agency that helps Italian businesses sell their products and services overseas. They connect Italian companies with foreign partners and promote "Made in Italy" excellence around the world and promote the attraction of foreign investment in Italy. With a motivated and modern organisation and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian businesses. ITA UAE is one of the most active ITA agencies in the world, and the Ad Store was entrusted in covering communication, PR, content and design services and activities to generate engagement in their numerous prestigious events and activities in the UAE.

The Ad Store’s mission has been to coordinate and promote a complex schedule of events, identifying the key messages and the best audiences to amplify the Italian businesses presence in the local market to promote the unparalleled influence and exceptional quality of Italian businesses across diverse industries in the United Arab Emirates. This translated into their impressive presence at renowned events such as ADIPEC, Wetex, Middle East Stone, Big 5 Global, Gulfood, and Italian Design Day, underscoring Italy's pivotal role in shaping various sectors. These events provided a vibrant platform for ITA to demonstrate the innovation, craftsmanship, and excellence that define the “Made in Italy” craftsmanship in everything that is produced in Italy.

The Ad Store assisted in creating and managing the campaign requirements throughout the entire event process. This included drafting press releases before the event, engaging with influential media for event promotion, facilitating interviews and discussions for ITA leadership with prominent media, linking them with Italian companies at the event, and producing event catalogues and brochures highlighting the participating Italian companies. Additionally, The Ad Store coordinated with important figures and VIPs, such as Ambassadors, ministers, and high-profile guests, for media coverage and interviews during the event.