Press Office, Media Relations, online & offline B2B events, Social Media, Content Production
THE PROJECT
An integrated communication strategy
Alisei, the Italian Life Sciences Cluster and a key incubator for biotechnology, chose The Ad Store to lead and support all the communication activities of a rich programme of initiatives and events, where Alisei will take center stage together with its members and the Bracco Group. Guidance, sharing and inclusivity are the pillars of our integrated communication strategy, whose ambitious objective is giving new life to scientific and technological innovation in Italy.
THE COMMUNICATION PLAN
The core of our storytelling: know-how and integration
How can Italy's role in the field of technological innovation and scientific research be enhanced? By developing a relevant storytelling in order to establish the effectiveness of the Italian system within the big global challenges: from drug reshoring to the National Network for Technology Transfer, from the competitiveness of pharmaceutical supply chains, to artificial intelligence up to PNRR (National Recovery and Resilience Plan) investments. All this during some key events for the sector, such as the summit between the Bracco/Alisei Presidency and the Ministry of Economic Development and Meet in Italy for Life Sciences, Expo 2020 Dubai.
THE ADDED VALUE
A holistic approach to communication
Digital events, in-depth articles, media partnerships, endorsements and community mentorship: we set up an integrated communication journey for the Cluster, which aims to become a global platform for unifying and accelerating biomedical research and development projects. This assignment also consisted in strengthening Alisei’s industry network, which we did in a simple and effective way by improving the understanding of Alisei on a national and global scale. All contents and tone of voice were in line with the DNA and positioning that we want to strengthen for the Alisei Cluster - wide-ranging, direct and inclusive.
