A new range for the Crunch brand

Halwani Brothers is a prominent Saudi company specializing in the manufacturing and distribution of food products. Established in 1950 as a family business, over the decades, Halwani Brothers has diversified its product range and its commitment to quality has earned it a reputable position in the food industry, both within Saudi Arabia and in the broader Middle East region. Halwani Brothers' products are widely available and have become household staples, reflecting the company's dedication to preserving traditional flavors while adapting to modern tastes.

For the successful "Crunch" brand, available in various retail outlets across the Middle East and highly appreciated for their convenience and taste, Halwani Brothers turned to the Ad Store to launch a new fried product line, designed for convenience and allowing consumers to enjoy crispy fried chicken at home with minimal preparation. We supported the company on the Crunch packaging brief to develop a design that effectively showcases their exciting new range of fried chicken products. Our goal was to create packaging that not only highlights the brand’s commitment to quality and taste but also stands out on the shelves in a competitive market. By incorporating bold visuals, vibrant colors, and appetizing imagery, we crafted a striking and innovative design that enhances brand recognition and immediately captures consumers’ attention. The new look reflects the crispiness and flavor of the Crunch range while reinforcing Halawani’s reputation for delivering delicious and high-quality food products.