Better Together

Promoting sustainability as an essential asset of our daily life. Fostering the care for people and the planet as something we should all play an active role towards. This is the dual challenge of #BetterTogether, a new storytelling developed for Liu Jo to communicate fair, ethical and sustainable fashion. The initiative involved the creation of a dedicated web platform and a special content strategy on the brand's LinkedIn channel.

We have chosen to narrate Liu Jo's concrete commitment towards an increasingly sustainable business in a simple and direct language, with the right balance between emotionality and key facts. The main objective, in fact, was to convey an idea of sustainability that is accessible to all and within everyone's reach, in which we can all do our part.